2025 July AI Survey
Prepared by Verasight
1 Activities Performed in the Past Month
| Item | Selected |
|---|---|
| Watched television | 91% |
| Conducted a search on a search engine (e.g., Google, Bing) | 90% |
| Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot, Google Gemini) | 60% |
| Read a newspaper | 33% |
| Traded cryptocurrency | 12% |
| Used a virtual reality headset | 7% |
| Rode in a self-driving car | 3% |
| None of the above | 1% |
1.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Conducted a search on a search engine (e.g., Google, Bing) | 88% | 90% | 93% | 91% |
| Watched television | 84% | 89% | 93% | 96% |
| Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot, Google Gemini) | 69% | 67% | 56% | 46% |
| Read a newspaper | 29% | 30% | 27% | 45% |
| Traded cryptocurrency | 15% | 19% | 8% | 4% |
| Used a virtual reality headset | 11% | 9% | 6% | 1% |
| Rode in a self-driving car | 5% | 5% | 2% | 1% |
| None of the above | 0% | 1% | 1% | 0% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Conducted a search on a search engine (e.g., Google, Bing) | 86% | 90% | 94% | 95% |
| Watched television | 84% | 93% | 94% | 93% |
| Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot, Google Gemini) | 47% | 63% | 65% | 70% |
| Read a newspaper | 25% | 35% | 31% | 42% |
| Traded cryptocurrency | 9% | 13% | 18% | 6% |
| Used a virtual reality headset | 5% | 9% | 7% | 5% |
| Rode in a self-driving car | 1% | 4% | 4% | 4% |
| None of the above | 2% | 0% | 0% | 1% |
Gender
| Response | Male | Female |
|---|---|---|
| Conducted a search on a search engine (e.g., Google, Bing) | 90% | 90% |
| Watched television | 89% | 92% |
| Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot, Google Gemini) | 62% | 58% |
| Read a newspaper | 36% | 29% |
| Traded cryptocurrency | 18% | 6% |
| Used a virtual reality headset | 7% | 7% |
| Rode in a self-driving car | 4% | 3% |
| None of the above | 1% | 1% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Watched television | 88% | 91% | 93% |
| Conducted a search on a search engine (e.g., Google, Bing) | 84% | 92% | 96% |
| Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot, Google Gemini) | 52% | 59% | 69% |
| Read a newspaper | 25% | 30% | 43% |
| Traded cryptocurrency | 12% | 14% | 10% |
| Used a virtual reality headset | 6% | 8% | 7% |
| Rode in a self-driving car | 3% | 2% | 4% |
| None of the above | 2% | 0% | 0% |
Party ID
| Response | Dem/lean Dem | Ind | Rep/lean Rep |
|---|---|---|---|
| Conducted a search on a search engine (e.g., Google, Bing) | 93% | 83% | 92% |
| Watched television | 92% | 85% | 92% |
| Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot, Google Gemini) | 64% | 55% | 58% |
| Read a newspaper | 37% | 24% | 33% |
| Traded cryptocurrency | 10% | 11% | 15% |
| Used a virtual reality headset | 6% | 8% | 7% |
| Rode in a self-driving car | 2% | 6% | 3% |
| None of the above | 0% | 2% | 0% |
Race/Ethnicity
| Response | White | Black | Hispanic | Other |
|---|---|---|---|---|
| Conducted a search on a search engine (e.g., Google, Bing) | 94% | 80% | 84% | 91% |
| Watched television | 93% | 89% | 89% | 79% |
| Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot, Google Gemini) | 57% | 54% | 69% | 70% |
| Read a newspaper | 35% | 23% | 28% | 37% |
| Traded cryptocurrency | 10% | 13% | 15% | 15% |
| Used a virtual reality headset | 5% | 11% | 9% | 7% |
| Rode in a self-driving car | 2% | 5% | 6% | 3% |
| None of the above | 0% | 2% | 1% | 2% |
3 Usage of AI Tools in the Past Month
| Response | Percent |
|---|---|
| Yes | 63% |
| No | 37% |
3.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Yes | 77% | 67% | 59% | 51% |
| No | 23% | 33% | 41% | 49% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Yes | 48% | 68% | 72% | 72% |
| No | 52% | 32% | 28% | 28% |
Gender
| Response | Male | Female |
|---|---|---|
| Yes | 66% | 62% |
| No | 34% | 38% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Yes | 51% | 65% | 75% |
| No | 49% | 35% | 25% |
Party ID
| Response | Dem/lean Dem | Ind | Rep/lean Rep |
|---|---|---|---|
| Yes | 69% | 59% | 61% |
| No | 31% | 41% | 39% |
Race/Ethnicity
| Response | White | Black | Hispanic | Other |
|---|---|---|---|---|
| Yes | 61% | 56% | 71% | 71% |
| No | 39% | 44% | 29% | 29% |
4 Frequency of AI Tool Usage
| Response | Percent |
|---|---|
| Several times a day | 15% |
| About once a day | 10% |
| A few times a week | 22% |
| Less than once a week | 14% |
| Less than once a month | 17% |
| Never | 22% |
4.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Several times a day | 22% | 16% | 15% | 10% |
| About once a day | 17% | 9% | 6% | 7% |
| A few times a week | 22% | 25% | 18% | 21% |
| Less than once a week | 13% | 16% | 16% | 12% |
| Less than once a month | 16% | 16% | 18% | 18% |
| Never | 10% | 18% | 26% | 33% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Several times a day | 13% | 15% | 19% | 16% |
| About once a day | 6% | 10% | 12% | 11% |
| A few times a week | 17% | 24% | 23% | 26% |
| Less than once a week | 13% | 17% | 13% | 11% |
| Less than once a month | 16% | 17% | 15% | 23% |
| Never | 35% | 17% | 19% | 12% |
Gender
| Response | Male | Female |
|---|---|---|
| Several times a day | 17% | 14% |
| About once a day | 10% | 9% |
| A few times a week | 22% | 22% |
| Less than once a week | 14% | 15% |
| Less than once a month | 14% | 20% |
| Never | 22% | 21% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Several times a day | 12% | 14% | 19% |
| About once a day | 8% | 10% | 11% |
| A few times a week | 18% | 26% | 23% |
| Less than once a week | 15% | 13% | 15% |
| Less than once a month | 15% | 20% | 17% |
| Never | 32% | 17% | 14% |
Party ID
| Response | Dem/lean Dem | Ind | Rep/lean Rep |
|---|---|---|---|
| Several times a day | 17% | 17% | 13% |
| About once a day | 10% | 10% | 8% |
| A few times a week | 24% | 20% | 21% |
| Less than once a week | 15% | 9% | 17% |
| Less than once a month | 17% | 19% | 17% |
| Never | 17% | 26% | 24% |
Race/Ethnicity
| Response | White | Black | Hispanic | Other |
|---|---|---|---|---|
| Several times a day | 13% | 15% | 19% | 21% |
| About once a day | 9% | 10% | 9% | 13% |
| A few times a week | 22% | 16% | 24% | 24% |
| Less than once a week | 15% | 10% | 15% | 17% |
| Less than once a month | 17% | 24% | 16% | 11% |
| Never | 24% | 25% | 16% | 14% |
5 Reasons for Not Using AI
Note: Question displayed only to respondents who report never using AI or not using it in the last month.
| Item | Selected |
|---|---|
| I don’t need it | 53% |
| I don’t trust it | 38% |
| I’m concerned about privacy | 30% |
| I’m concerned about impacts to society | 27% |
| I don’t know how to use it | 24% |
| I’m concerned about impacts to the environment | 12% |
| It’s too expensive | 5% |
| Other (please specify): | 3% |
5.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| I don’t need it | 55% | 58% | 56% | 46% |
| I don’t trust it | 53% | 31% | 30% | 45% |
| I’m concerned about impacts to society | 46% | 17% | 18% | 35% |
| I’m concerned about impacts to the environment | 41% | 9% | 5% | 8% |
| I’m concerned about privacy | 32% | 24% | 27% | 38% |
| I don’t know how to use it | 9% | 15% | 33% | 32% |
| It’s too expensive | 3% | 2% | 4% | 8% |
| Other (please specify): | 1% | 1% | 4% | 5% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| I don’t need it | 52% | 57% | 61% | 39% |
| I don’t trust it | 33% | 36% | 54% | 42% |
| I’m concerned about privacy | 27% | 29% | 32% | 43% |
| I don’t know how to use it | 25% | 24% | 23% | 25% |
| I’m concerned about impacts to society | 21% | 28% | 42% | 24% |
| I’m concerned about impacts to the environment | 9% | 13% | 19% | 12% |
| It’s too expensive | 6% | 5% | 1% | 2% |
| Other (please specify): | 2% | 4% | 7% | 2% |
Gender
| Response | Male | Female |
|---|---|---|
| I don’t need it | 57% | 50% |
| I don’t trust it | 36% | 39% |
| I’m concerned about privacy | 31% | 29% |
| I’m concerned about impacts to society | 29% | 23% |
| I don’t know how to use it | 24% | 24% |
| I’m concerned about impacts to the environment | 12% | 10% |
| It’s too expensive | 6% | 3% |
| Other (please specify): | 3% | 3% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| I don’t need it | 50% | 58% | 55% |
| I don’t trust it | 36% | 38% | 40% |
| I’m concerned about privacy | 28% | 33% | 32% |
| I don’t know how to use it | 24% | 22% | 26% |
| I’m concerned about impacts to society | 19% | 38% | 32% |
| I’m concerned about impacts to the environment | 9% | 18% | 11% |
| It’s too expensive | 4% | 6% | 4% |
| Other (please specify): | 1% | 5% | 4% |
Party ID
| Response | Dem/lean Dem | Ind | Rep/lean Rep |
|---|---|---|---|
| I don’t need it | 49% | 57% | 55% |
| I don’t trust it | 41% | 38% | 34% |
| I’m concerned about impacts to society | 35% | 22% | 23% |
| I’m concerned about privacy | 31% | 31% | 29% |
| I’m concerned about impacts to the environment | 22% | 12% | 3% |
| I don’t know how to use it | 21% | 22% | 28% |
| It’s too expensive | 5% | 4% | 5% |
| Other (please specify): | 5% | 1% | 3% |
Race/Ethnicity
| Response | White | Black | Hispanic | Other |
|---|---|---|---|---|
| I don’t need it | 53% | 37% | 67% | 63% |
| I don’t trust it | 43% | 28% | 29% | 27% |
| I’m concerned about privacy | 34% | 29% | 15% | 26% |
| I’m concerned about impacts to society | 31% | 16% | 22% | 19% |
| I don’t know how to use it | 27% | 14% | 23% | 19% |
| I’m concerned about impacts to the environment | 13% | 9% | 10% | 8% |
| It’s too expensive | 6% | 5% | 2% | 0% |
| Other (please specify): | 4% | 2% | 1% | 0% |
6 Use of Web Search Tools
| Item | Always | Often | Sometimes | Rarely | Never |
|---|---|---|---|---|---|
| A search engine like Google or Bing | 52% | 35% | 10% | 2% | 2% |
| An AI chatbot like ChatGPT or Gemini | 8% | 18% | 25% | 17% | 32% |
6.1 A Search Engine Like Google Or Bing Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Always | 55% | 52% | 53% | 47% |
| Often | 34% | 33% | 35% | 37% |
| Sometimes | 8% | 10% | 10% | 11% |
| Rarely | 2% | 2% | 2% | 4% |
| Never | 0% | 4% | 1% | 1% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Always | 53% | 54% | 51% | 43% |
| Often | 31% | 33% | 39% | 43% |
| Sometimes | 10% | 9% | 8% | 12% |
| Rarely | 2% | 3% | 1% | 1% |
| Never | 4% | 1% | 1% | 2% |
Gender
| Response | Male | Female |
|---|---|---|
| Always | 47% | 56% |
| Often | 40% | 30% |
| Sometimes | 9% | 11% |
| Rarely | 2% | 2% |
| Never | 2% | 2% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Always | 53% | 53% | 49% |
| Often | 30% | 35% | 39% |
| Sometimes | 10% | 10% | 9% |
| Rarely | 4% | 1% | 1% |
| Never | 3% | 1% | 1% |
Party ID
| Response | Dem/lean Dem | Ind | Rep/lean Rep |
|---|---|---|---|
| Always | 56% | 50% | 49% |
| Often | 35% | 29% | 37% |
| Sometimes | 7% | 15% | 10% |
| Rarely | 1% | 2% | 3% |
| Never | 1% | 4% | 1% |
Race/Ethnicity
| Response | White | Black | Hispanic | Other |
|---|---|---|---|---|
| Always | 50% | 53% | 59% | 49% |
| Often | 37% | 27% | 27% | 44% |
| Sometimes | 9% | 13% | 10% | 6% |
| Rarely | 3% | 3% | 1% | 0% |
| Never | 1% | 5% | 3% | 0% |
6.2 An AI Chatbot Like ChatGPT Or Gemini Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Always | 15% | 7% | 4% | 5% |
| Often | 19% | 23% | 15% | 12% |
| Sometimes | 29% | 27% | 25% | 20% |
| Rarely | 14% | 17% | 22% | 16% |
| Never | 22% | 26% | 33% | 47% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Always | 9% | 6% | 11% | 6% |
| Often | 13% | 21% | 17% | 19% |
| Sometimes | 20% | 26% | 28% | 29% |
| Rarely | 17% | 18% | 14% | 20% |
| Never | 42% | 29% | 28% | 25% |
Gender
| Response | Male | Female |
|---|---|---|
| Always | 8% | 8% |
| Often | 19% | 17% |
| Sometimes | 26% | 25% |
| Rarely | 17% | 18% |
| Never | 31% | 32% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Always | 8% | 6% | 9% |
| Often | 16% | 18% | 20% |
| Sometimes | 21% | 28% | 27% |
| Rarely | 14% | 21% | 19% |
| Never | 41% | 27% | 26% |
Party ID
| Response | Dem/lean Dem | Ind | Rep/lean Rep |
|---|---|---|---|
| Always | 7% | 8% | 8% |
| Often | 19% | 19% | 16% |
| Sometimes | 27% | 24% | 24% |
| Rarely | 21% | 11% | 17% |
| Never | 27% | 38% | 34% |
Race/Ethnicity
| Response | White | Black | Hispanic | Other |
|---|---|---|---|---|
| Always | 5% | 10% | 10% | 15% |
| Often | 18% | 10% | 25% | 15% |
| Sometimes | 25% | 25% | 24% | 32% |
| Rarely | 18% | 18% | 16% | 16% |
| Never | 35% | 38% | 24% | 22% |
7 AI-Generated Summaries in Search Results (Past 7 Days)
| Response | Percent |
|---|---|
| Every or almost every search | 44% |
| About half of my searches | 17% |
| A few searches | 18% |
| Not in the past week | 21% |
7.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Every or almost every search | 60% | 51% | 34% | 29% |
| About half of my searches | 23% | 18% | 14% | 14% |
| A few searches | 11% | 15% | 21% | 24% |
| Not in the past week | 6% | 16% | 31% | 34% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Every or almost every search | 34% | 46% | 47% | 55% |
| About half of my searches | 15% | 17% | 20% | 20% |
| A few searches | 20% | 18% | 17% | 11% |
| Not in the past week | 31% | 19% | 16% | 14% |
Gender
| Response | Male | Female |
|---|---|---|
| Every or almost every search | 44% | 44% |
| About half of my searches | 18% | 16% |
| A few searches | 16% | 19% |
| Not in the past week | 23% | 20% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Every or almost every search | 35% | 51% | 48% |
| About half of my searches | 18% | 15% | 17% |
| A few searches | 17% | 16% | 19% |
| Not in the past week | 31% | 17% | 15% |
2 Social Media/App Usage
2.1 Facebook Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.2 Youtube Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.3 X (Formerly Twitter) Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.4 Instagram Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.5 Snapchat Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.6 Whatsapp Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.7 Linkedin Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.8 Pinterest Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.9 Tiktok Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.10 Bereal Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.11 Reddit Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity